The rise of advertising in the United States: a history of innovation to 1960

Book Cover
Publisher:
Scarecrow Press,
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising ¿went professional. " In The Rise of Advertising in the United States: A History of Innovation to 1960", Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America¿s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising 'gimmick' Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of 'reason why' advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America¿s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
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ISBN:
9780810884069
9780810884076
ISSN:
9781442244382
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Grouped Work ID 5b6b32f6-6ae9-4259-2b2b-276b6e83e792
Grouping Title rise of advertising in the united states a history of innovation to 1960
Grouping Author applegate edd
Grouping Category book
Last Grouping Update 2019-05-20 00:36:32AM
Last Indexed 2019-05-20 01:32:34AM

Solr Details

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author Applegate, Edd.
author_display Applegate, Edd
available_at_aurora Community College of Aurora - CentreTech
detailed_location_aurora Community College of Aurora - CentreTech - Books
display_description "Edd Applegate surveys key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. This entrepreneurial class of white-collar workers thrived on innovation in their quest for more publicity, larger clients, and greater sales. Some of the leaders in what remained a novel, ever-changing form of communication included: P. T. Barnum, master of the advertising gimmick; Lydia Pinkham, queen of the patent medicine cure; John Wanamaker, progenitor of modern retail advertising; Albert Lasker, the formulator of "reason why" advertising; Stanley Resor, the consummate market researcher; Elliott White Springs, the groundbreaking purveyor of the sexual innuendo. Applegate records the achievements of these individuals and others up to 1960, when advertising underwent a remarkable change, becoming a postwar subject of study and scholarship in America's colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business."--
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owning_location_aurora Community College of Aurora - CentreTech
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subject_facet Advertising, Advertising -- United States -- History, Electronic books, History, Marketing, United States
title_display The rise of advertising in the United States : a history of innovation to 1960
title_full The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate
title_short The rise of advertising in the United States :
title_sub a history of innovation to 1960
topic_facet Advertising, History, Marketing